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A National Discourse Successfully Underlined the Importance of Generic Medicines


New Delhi: A national discourse on the topic ‘Three Dimensions of Healthy India: Jan Ausadhi, Nutrition and Ayushman’ underlined the fact that Modicare aka Ayushman Bharat coupled with Generic project of the government is poised to completely transform the healthcare Scenario of the country.

The discourse was organised in Gandhi Shanti Pratishthan on December 9, 2018 under the aegis of Swasth Bharat, an NGO given to raise awareness about generic medicines. Sachin Kumar Singh, CEO, PMBJP ( Pradhan Mantri Bhartiya Jan Aushadhi PariyoJana) said that it is strange that the whole world is benefitting from cheap generic medicines produced in India but Indian themselves are becoming poorer by branded medicines. Mr Singh assured that the central government is taking every step to ensure the quality of generic medicines. He further said, ‘ the aim is to open one generic medicine store in every panchayat of India.’

On this occasion, Arun Gupta, Executive Director, National Health Agency, the arm of Ayushman Bharat to implement it, said, ‘ Prime Minister Narendra Modi is personally supervising the implementation of Ayushman Bharat and officials are pulling out all stops to make this biggest government funded health insurance program a runaway success. This unique government program is bound to be a game changer.’


Ashutosh, National Coordinator, Swasthya Bharat Abhiyan, has emerged as a tireless crusader against costly branded medicines in favour of cheap generic medicines. His seminal book, Genericonomics was launched. Ashutosh said, ‘ This book will go a long way in making people aware about generic medicines. If the government ensures the quality of generic medicines and people start using generic medicines, there will be savings of whopping sum of Rs 90, 000 crores. He has travelled 21,000 kilometer in the country to raise awareness towards making India Healthy.

Umesh Chaturvedi, Seniro Journalist, presided over the discourse. Neuro Surgeon Dr Manish Kumar, International Healer and life coach Dr Abhilasha Dwiwedi and Ayurvedacharya Somnath expressed their views. A number health writers were honoured for their creating health awareness in the country. Journalists who were honoured included Ranvijay Singh, Dhananjay Kumar, Hemamvati Nandan, Nishi Bhatt, Parkshit Nirbhaya, Amitabh Bhushan, Snadhya Dwiwedi, Nitendra Singh, Navtan Kumar and Sushil Dev.



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